Artificial intelligence METILA® is a very advanced, already established and a scientifically proven tool in practice (about 20 years), thanks to which communication skills can be identified, monitored and worked with in order to help turn visitors into customers. In other words, it is an ideal tool for predicting the behavior of customers and clients and their relationship to the product/service. Cutting-edge technology allows for a unique approach to recognizing information and predicting human behavior than commonly available rule-based "decision trees chatbots". From the point of view of marketing and advertising, it represents a product that reveals connections, attitudes, feelings, behavior, motivation, spontaneous and subjectively uncontrolled reactions, rational and emotional perception. Facilitates work with collected data and data analytics. Thanks to the METILA® neural network our chatbot remembers the communication, continuously evaluates it and, independently of the answers, positively influences the direction in which the conversation takes place.